SENOVU INGREDIENTS PHILOSOPHY
Where purity meets purpose
At Senovu, ingredients are more than what goes into a formula.
They reflect how we choose to treat the skin, the earth, and the people who use our products.
Every blend begins with intention: only what your skin needs, nothing it doesn’t. Through Australian botanicals, clean actives, and gentle naturals, each formula honours the skin’s own rhythm — supporting it rather than competing with it.
This is skincare that feels grounded, modern, and effortless.
Not complicated. Not cluttered. Simply considered.
What We Stand For
1. Botanical Power
We draw from Australia’s most resilient plants — Kakadu Plum, Lilly Pilly, Quandong, Rosalina, Sandalwood, Lavender — botanicals shaped by harsh climates and rich in natural antioxidants, vitamins, and protective compounds.
Their strength becomes your skin’s softness, brightness, and balance.
2. Conscious Creation
Every ingredient has a purpose.
No fillers, no noise, no excessive synthetics.
Just clean, functional components designed for stability, hydration, and long-term skin health.
3. Premium, Modern, Honest
We prioritise naturally derived actives, vitamin-rich plant oils, and eco-conscious ingredients.
We avoid heavy artificial fragrances and outdated formulas that don’t serve the skin anymore.
Everything is crafted with clarity and care.
4. Skin First, Always
No parabens.
No sulphates.
No artificial colours.
No mineral oils.
No lanolin.
No SLS/SLES.
No cruelty.
Just calm, balanced, deeply hydrated skin.
A Note on Quality & Certification
Our botanical ingredients are sourced through trusted Australian suppliers who provide certified-organic raw materials and globally recognised accreditations.
This means many of our natural extracts and oils trace back to farms and processors that follow strict standards for purity, sustainable farming, and responsible harvesting.
We keep the process transparent, simple, and honest — so you always know what you're putting on your skin.
🌿 Hero Ingredients We Love
A curated selection of the botanicals that define Senovu:
Kakadu Plum
One of nature’s most potent sources of Vitamin C. Supports radiance, collagen, and environmental protection.
Lilly Pilly
Naturally rich in antioxidants. Helps firm, clarify, and brighten tired skin.
Quandong
A gentle botanical resurfacer with hydrating fatty acids for smoother, glowing skin.
Lavender Oil
Calming, balancing, and loved for supporting natural renewal.
Sandalwood Australian Oil
Grounding, soothing, and naturally protective against irritation.
Jojoba Oil
A skin-identical lipid that restores moisture without heaviness.
Macadamia Oil
Omega-rich nourishment that softens and smooths.
Rose Oil
Comforting and delicate, offering both emotional and sensory calm.
Neroli Oil
Brightening, uplifting, and loved for helping tired, stressed skin look refreshed.
Aloe Vera
Cooling, restorative hydration for every skin type.
Sweet Almond, Rosehip & Seabuckthorn Oils
Vitamin-rich botanical oils that support elasticity, long-term hydration, and skin vitality.
What We Leave Out
Because simplicity is a form of luxury.
No parabens
No sulphates
No artificial fragrance
No artificial colours
No mineral oils
No lanolin
No SLS/SLES
Cruelty-free
Vegan-friendly formulas
Clean. Conscious. Skin-loving.